THE STORY

hjem / home was founded by Mia, a mother of four with a deep passion for

mindfulness, intention setting, crystal therapy, and luxurious design. Having faced

life’s challenges with resilience, she discovered the power of daily rituals—small moments that bring balance, empowerment, and a sense of calm.

Why hjem? And how on earth do you pronounce it?

When naming the brand, Mia wanted something that truly reflected its essence. In today’s fast-paced world, home has become more than just a place to live—it’s a retreat, a space to recharge, and a reflection of personal wellbeing.

hjem (pronounced heeyem) translates to home in Norwegian, a country renowned for its happiness and connection to nature. It represents warmth, comfort, and balance—the very feelings the brand seeks to create. Lighting candles is the first thing Mia does each morning, setting the tone for the day with intention, energy, and serenity. She created hjem / home to share this ritual, combining luxury, design, and deeper meaning in every piece.

A brand with purpose

At the heart of hjem / home is a commitment to wellbeing and self-care. Every collection is designed to promote empowerment, intention, and positivity, encouraging mindfulness in everyday rituals.

More than scent

Each product blends eco-conscious design, crystal energy, and luxurious fragrance to create a multi-sensory experience. The brand is built on the belief that scent and energy have the power to transform both space and mindset. By pairing sustainable, high-quality ingredients with intentional messages, hjem / home inspires moments of reflection, motivation, and emotional balance.

hjem / home is proud to offer a collection that is vegan, ethically sourced, and environmentally conscious—crafted with care for both people and the planet.

Home fragrance with intention | Welcome to your sanctuary